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Natasha Karumba

Suffolk entrepreneur launches new eco bags for kids

Emily Vigor, founder of Jex clothing, has launched a new eco bag for kids.

Suffolk entrepreneur launches new eco bags for kids The new colour-in eco bags are available directly from the Jex website and from partners, Not on the High Street and Joules. Emily is also in talks with new stockists.

Speaking about the brand, Emily says, "the gifts from Jex are not solely focussed on "educating" children in the traditional sense. If this year has taught us anything is that education comes in all forms, not just classroom based! Jex is about encouraging kids – and adults along the way if we can! – that it is ok to be our own kind of unique and express ourselves in whatever way they want, there are no boundaries or labels, just them as themselves, always."

The bags are being launched in line with Jex' third birthday.

Emily says, "The world is changing, and we need to adapt. Younger generations – our kids – are so eco-conscious and aware of the environment that surrounds them and the impact they have on it. As adults, and businesses, we need to follow their lead and give them options to still be creative but with the least amount of impact on the world they will inherit. I have no doubt that even as a small company there is more, we can do to support this, and this is our first step in doing that."

Contact emily@jexshoes.com or visit www.jexshoes.com

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