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Hammerson, owner and manager of Victoria Leeds, has announced that Boodles, the luxury British family-owned jewellers, will open at Victoria Quarter, part of its flagship destination Victoria Leeds, later this year.
Established over two centuries ago, Boodles is a fine jeweller with a committed focus on achieving excellence in all facets of design, craftsmanship and service.
The heritage brand has taken a 4,500 sq ft space fronting onto Briggate, and joins other luxury brands at Victoria Quarter including Louis Vuitton and Mulberry.Designed in the style of a townhouse, the new Leeds store will provide customers with a personal experience like guests in the Boodles' family home.
A standout feature is the second floor; reserved for private dinners, special events and relaxation in the dedicated lounge. The store will showcase the newly launched Travel Collection, inspired by Chairman, Anthony Wainwright and his remarkable 1962 journey around the world in just 16 days. There are 26 pieces named after prominent cities he visited.
GP Studio has designed the new store, it's fourth for Boodles, with a focus on a sustainable build and locally sourced suppliers.
Iain Mitchell, UK Commercial Director at Hammerson, said: "Luxury brands have shown real resilience over the last year underpinned by consumer appetite for premium goods. Boodles is an iconic British fine jewellery brand and we are delighted to have secured them for Victoria Leeds. They will join recent lettings to Kate Spade and Carvela which demonstrates how Victoria Leeds continues to be the premier regional destination."