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Timex Group, a global leader in watchmaking for over 165 years, has announced a strategic new license agreement with global luxury brand Judith Leiber Couture.
The partnership began this month with the introduction of two limited-edition watch designs, the T80 digital and Q analog. With the fashion-forward touch of Judith Leiber, the styles will be limited to 200 units each and feature over 900 hundred Swarovski crystals on the watch cases, dials and bracelets in playful colour combinations.
Tobias Reiss-Schmidt, CEO of Timex Group, said, "We are proud to reinforce our partnership with Authentic Brands Group and to add a brand that is a true cultural icon in the fashion world. We look forward to combining our expertise in luxury watchmaking with the disruptive, pop-culture inspired designs that the Judith Leiber brand is so renowned for."
As part of this new partnership, Timex Group's Creative Designer Giorgio Galli has teamed up with Judith Leiber's Creative Director Dee Ocleppo Hilfiger to maintain the essence of the Judith Leiber brand, while ensuring the watches and collections reflect the colourful aesthetic and contemporary luxury styling of the brand.