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Brand Licensing Europe – Europe’s leading event for licensing and brand extension taking place from 20-22 September, 2022 at Excel, London – has dropped fresh details of its 2022 fashion theme, including daily catwalk fashion shows streamed throughout ExCeL London, a futuristic fashion keynote and tactile, inspirational product showcases.
Hitting the catwalk
Ten, 15-minute fashion shows will hit the central catwalk across the three event days with each show themed around key licensing categories.
Visiting retailers, designers and manufacturers can expect professional, expertly made-up and choreographed models (kids and adults), stunning lighting and great tunes as the brands' collections are strutted along the catwalk. Categories include: Collabs, food & beverage, footwear, kids, sports & athleisure, sustainability, and culture & the world.
Each show will be streamed live to TV screens on the show floor as well as in the central visitor boulevard of ExCeL and outside on the West Podium screen. The catwalk running order will also be published well in advance so exhibitors and attendees can avoid clashes with key meetings.
There are two options for brand owners to get involved at this stage and with only 10 shows over three days, organisers are encouraging brands to get in touch quickly to avoid missing out.
Platinum - These brands will be the sole focus of one 15-minute show and will be in control of everything from the music to the models and the overall aesthetic. Three sponsored options available.
Gold - Gold brands will own a 5-minute scene within a category theme of their choosing and have input into the soundtrack to their catwalk showcase. Twenty sponsored options available.
The fashion theme will weave its way throughout BLE, including:·