Greek designers descend on Scoop: Celebrating heritage, craftsmanship and timeless beauty

woman in the sea in beach dress In less than a few weeks time, contemporary fashion and lifestyle trade show, Scoop will open its doors bringing together the very best designers, fashion buyers and industry experts. Taking place from 14-16 July 2024, the show will see a calibre of Greek designers descending upon at Olympia West with a kaleidoscope of unique collections.

This season’s edition of Scoop, themed ‘Here Comes the Sun’, will showcase SS25 designs under the hopeful glow of British sunshine, with fingers crossed for Greek sun-god Helios to make an appearance. Channelling the enchantment of ancient mythology, a host of Greek designers will debut their new collections to buyers

Vasilis and Roxani handbags epitomise authenticity and style; 100% handmade, each knitted, crocheted and woven bag is inspired by their own vintage designs. Designed in an array of colours perfect for summer styling, these luxury handbags come in various materials and sizes, making them ideal for any modern Greek goddess. Also designed in Greece, yet crafted across the globe, Handprint Dream Apparel have ethical trade in mind. Colourful yet minimal, their stunning dresses and tops mix vibrant hand printing and contrasting embroidery for a unique and distinctive style.

“It comes from Greece. It is inspired by Greece. It is Greece,” boasts Pearl & Caviar. Their lifestyle womenswear collection takes inspiration from Grecian-chic culture with an aura of tradition. Minimal, clean lines adorned with elaborately hand-woven motifs and traditional patterns are crafted by local Greek artisans, embracing modern approaches to traditional techniques.

Sorena, founded by a mother-daughter duo, create handbags that are pure works of art. Combining modern luxury with exceptional quality, their craftsmanship and innovation puts sustainability is at their heart.  Their vegetarian leather and cruelty-free materials have an environmental impact 24 times lower than traditional animal leathers, offering a luxurious look that’s good for your conscience.

Drawing from nature, Greek heritage and architecture, Devotion TWINS use natural fabrics and hand-embroidered details paired with traditional patterns. Playful, feminine and confident design sets the brand’s style apart. Designer Athina incorporates folklore and tradition into her womenswear designs, and every collection is manufactured in Greece, supporting local production.

Aether Concept connects love and attitude, with designs made entirely in Greece, by Greek designers. Focusing on natural fabrics such as cotton, linen and silk, their flowing resort-style clothing is perfect for lounging under the sun. Light summer dresses, beach tunics and kaftans are all created with exquisite embroidery and influences of traditional motifs.

Haris Cotton draws inspiration from simplicity and sustainability, prioritising nature and Gaia – mother earth herself. Committed to using sustainable fabrics and dyes in their designs, they blend contemporary aesthetics with Greek heritage, honouring the past, whilst embracing the present and looking to the future.

Scoop’s Founder and Managing Director, Karen Radley said, “Join us at Scoop and experience the magic of Greek design – where every piece tells a story of heritage, craftsmanship, and timeless beauty. You’ll discover there’s no myth when it comes to exceptional Greek design.”

Visit for more information.

Gmodel in green floral and black dress standing inbetween hedges
woman in green swimwear in pool holding handbag
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