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International men's accessory brand, Trendhim, has analysed Google search data to illustrate what the current accessory market looks like across Europe. Looking at total searches in the last year, the analysis found the top-most-searched accessory in the UK were watches with 3,183,000 searches. This was followed by rings and sunglasses. This did differ in contrast to the whole of Europe where rings are the most searched accessory across all countries in the dataset - generating 7.7 million searches in the last year. The results showed the differing accessory preferences across the continent as France favoured bracelets at 728,000 searches whilst Spain generated 333,500 searches for ties in the last year.
Posted: 31 May 2023
