Mack Trucks, celebrating its 125th anniversary as one of the world's most iconic manufacturers, has announced a licensing agreement with Poetic Brands, a specialist apparel licensee.
The pan-European license grants Poetic Brands rights to design, manufacture and distribute adults' and children's apparel and accessories featuring the legendary Mack® brand.
The collaboration will leverage Mack's storied heritage and recognisable brand assets, including the famous Mack Bulldog, the special 125-year anniversary logo and the trucks themselves. The ethically sourced collection will be available at multiple retailers across Europe beginning autumn/winter 2025.
"For 125 years, Mack Trucks has built a global reputation for reliability, durability and authentic American grit," said Cam Creech, senior manager of partnerships and licensing at Mack Trucks.
Posted: 4 July 2025