Gift cards are proving to be a game-changer for retailers, offering a dual advantage of attracting new customers and driving incremental spend. Brands participating in multistore gift card schemes or offering their own gift cards are reaping the rewards, particularly from younger demographics like Millennials, who are embracing gift cards for their convenience and flexibility.
The latest research from the Gift Card & Voucher Association (GCVA) and Global Data highlights how gift cards are effective tool for channeling consumer behaviour by not only introducing new shoppers to brands but also encouraging them to 'upgarde' their purchase beyond the card's value.
Posted: 4 December 2024
Spring Fair, the UK's leading Home, Gift, and Fashion trade show taking place from 2nd – 5th February 2025 at NEC Birmingham, has announced an impressive line-up of industry leading bellwether brands making the show the largest and most comprehensive marketplace in the UK with over 1,200 exhibitors and over 30,000 visitors expected to shop the whole show for their next best sellers.
As retailers in the UK become adept at leveraging product diversification to differentiate themselves and maintain competitiveness in an ever-evolving market, the scale and breadth of Spring Fair meets their needs in sourcing products from across all the show destinations.
Posted: 2 December 2024
Fashion retailers could be in for bumper sales this Black Friday after new figures show the sector is expected to see the biggest uplift in web traffic this year.
Digital PR agency Tank analysed keywords for over 150 retailers from November 2023 to October 2024 to reveal which companies and products are set to dominate search results – putting them in poll position to generate sales on 29 November.
It comes following growing criticism that Google updates are directing more online traffic to news sites with affiliate links, rather than retailers' pages – potentially disadvantaging even big brands. However, with Google announcing a November core update on Monday 11 November, businesses will be paying an even closer eye on visibility and traffic in the coming weeks.
Posted: 27 November 2024
Art licensing and design studio The London Studio has announced a collaboration with Parisian fashion-house Olympia Le-Tan® for an exciting new range of high-end clutches and designer evening bags. These stylish accessories will feature designs from The London Studio's new retro-inspired brand called Dreamadelic.
The range will be previewed during Paris Fashion Week, an annual week-long fashion industry event where the latest collections are highlighted in runway fashion shows to buyers and the media. Paris Fashion Week takes place from 23-29 January 2025. The launch into retail is planned for fall-winter 2025, a fashion season that takes place between summer and autumn.
Posted: 25 November 2024