Havaianas has launched a line of products in the month of pride to support the cause. In addition, the brand has taking on commitments and has announced actions and initiatives in order to diminish differences, promote equality and ensure that, on an ongoing basis, projects and NGOs linked to All Out receive funds to move forward in search of better conditions for this part of the population.
The initiatives announced range from transferring funds resulting from product line sales to All Out, an organization with local and global operations that advocates for the rights of LGBTQIA+ people; greater size range for more than 20 products, such as the Glitter line, and several other Havaianas sandal styles; plus an innovative change to the Havaianas e-commerce where, as from September, consumers have the option of choosing their products according to colors, mood, and styles, as they will no longer be separated by gender.
Fernanda Romano, CMO of Alpargatas, holder of the Havaianas, says, "In recent years we have made great strides in terms of diversity in our communication, but we know that this is a long journey. We understand that this change works like a ripple effect, and it is stronger if it is a long-term commitment. By permanently including the Pride line products in our portfolio and expanding our range with sizes that fit more people, Havaianas is committed to continuously celebrating, including, and supporting the community."
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