Metrostar, licensing agent for Elmer the Patchwork Elephant, has announced that two new licensees have joined the programme. Danilo will publish calendars, greetings cards, gift wrap and bags and Robert Frederick will create gifts, arts & crafts and stationery.
Existing licensees are also busy working on new Elmer products. Amscan has renewed its dress up licence and Rainbow Designs is adding new lines to their Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark. New products will be launched from all in 2021.
Claire Potter, Metrostar's managing director comments, "Elmer is proving to be a very reliable performer in a number of product categories across an increasingly large retail base. Metrostar started working on Elmer in 2016 and in every year since he has gained new licensees and added new retailers to the programme. As well as the addition of Danilo and Robert Frederick, in 2021 we will see new Elmer products in Primark, Sainsbury's, Matalan, John Lewis and Waterstones.