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Kidly expands own brand label

Leading online kids’ retailer KIDLY is expanding its own label offering this summer, with a new Recycled Swim Collection and signature invention: a Foldaway Bucket & Spade Set.

Kidly expands own brand label Following the success of the first KIDLY Label Recycled Swim Collection in 2020, the range has expanded; with more styles and colours on offer. Combining good looks, safety and sustainability, the seven mix-and-match pieces are all made from 80% recycled pre-consumer nylon waste and OEKO-TEX-certified dyes and they give parents the reassurance of UPF50+ sun protection.

Complementing the new Swim Collection is KIDLY Label's first non-clothing product: a Foldaway Bucket & Spade Set. The culmination of six month's work by KIDLY's in-house design team, the ergonomic collapsible silicone bucket has a generous 2 litre capacity but folds down to a tiny 5cm tall.

KIDLY Founder, James Hart said, "Our new Swim Collection combines style with sustainability, something we know is hugely important to our customers. For KIDLY, sustainability means so much more than simply using recycled materials; it's about designing products that can be used time and again and - we hope - be handed down.Our new Foldaway Bucket & Spade Set is a fantastic example of our design ethos. Made from durable silicone and designed to be packable, we want families to take it with them whenever they head out and about - and use it for years to come."


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