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Alpargatas, parent company of flip flop brand Havaianas, has announced net revenue of BRL 1,095 million, up 71 percent year on year.
Growth in Europe was said to be a key highlight, where volume increased 38 percent, while digitalization is said to be one of the company's strategic pillars. Online sales reached R$ 220 million. Three times higher than Q2 2019 – pre pandemic.
Beto Funari, President of Alpargatas, said, "We continue to see strong global demand for the brand, which in line with casual fashion trends, has been prioritizing comfort and the migration of users in search of digital experiences. These trends have strengthened Havaianas globally."
www.havaianas-store.com
