The Natural History Museum shop launches new collection

The Natural History Museum shop has launched a collection celebrating ‘Hope’, the famous blue whale skeleton that plunges through the heart of the Museum’s Hintze Hall, welcoming visitors and acting as a symbol of hope for a sustainable future.

Whale earrings from NHM collection From exclusive jewellery and marine-inspired homeware to educational gifts and books for children, everyone can enjoy the range of products, all inspired by the Museum's most iconic exhibit.

Sustainability is at the heart of the collection, reflecting the Museum's aim to become a leader in sustainable retail. The Beach Clean notebook is made from waste from seas and coastlines and sustainably grown cork, and the blue whale pendant and brooch are made from single tagua nuts – an environmentally sustainable seed.

The crochet keyring is stuffed with pieces of scrap cotton that would otherwise have gone to waste, while the brass necklace and earrings are handmade by jewellery makers at the Flowering Desert Project, an initiative with a mission to sell ethically made accessories.

Threatened with near extinction in the twentieth century, blue whales were the first species that humans decided to save on a global scale – and thanks to international conservation efforts, their numbers are increasing.Every purchase from the Museum shop helps to support the Museum's 300 scientists and their vital work, including pioneering research to learn more about the threats facing our precious oceans and the species that live in them.

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