Yorkshire clothing brand Glencroft has launched a traceable insole. Glencroft’s Luxuriously Thick Insoles are the first ever to be officially certified with the ‘Shepherds Crook Mark’ logo verifying that the insoles are made with wool from British sheep farmers.
The insoles are made from 100 percent British Wool and have been launched following over a year of product development by Edward Sexton, owner and partner at Glencroft, based in the Yorkshire Dales.
Based in a 200-year-old converted barn in Clapham, in the Yorkshire Dales National Park, Glencroft is a family-run clothing and accessories business which makes traditional, luxury clothing made from natural fibres including British wool, sheepskin and Harris Tweed.
The first and only insoles to be licensed by British Wool, Glencroft's 100% British Wool insoles are made from wool sourced entirely from British sheep farmers.
Even the packaging has been printed locally in Yorkshire, making it the most traceable insole on the market.
Business owner, Edward Sexton, a partner in Glencroft alongside his parents Richard and Justina who set the business up over 30 years ago, commented: "Traceability and the provenance of our products is becoming increasingly important to us as a business, as well as to our ever more socially and environmentally conscious consumers.
"We are proud to be one of the companies 'breaking the mould' and turning traditional wool products to be made from the wool of local sheep farmers once again."
The product development process took over 12 months as Glencroft ensured that only the very best British Wool from local sheep farmers was used throughout the supply chain. T
his helped Glencroft to pass British Wool's rigorous grading system, meeting the highest standards of quality assurance whilst supporting British Wool's mission to drive sustainable demand for British Wool.
"As part of the product development process for our traceable insole, we connected the British Wool supply chain with material manufacturing that attaches the latex sole, as well as UK cutting and printing facilities. Even the box has been printed locally in Yorkshire!"