Pure London has joined forces with #TOGETHERBAND by BOTTLETOP

david beckham sat in white tshirt on a wooden chair A trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, the next edition of Pure London will see the return of the Sustainable destination showcasing a carefully curated selection of conscious exhibitors leading the way in addressing their environmental and social impact and sponsored by #TOGETHERBAND by BOTTLETOP.

Entirely unique to Pure London, the Sustainable destination uses the United Nations Sustainable Development Goals (SDGs) to assess the impact of all exhibitors, who must demonstrate that they are tackling specific key issues to exhibit within the destination. Building on the success of its launch at the February show, Sustainable will continue to raise the profile of ethical and sustainable fashion across the entire event, helping lower the industry's carbon footprint and invest in a better future.

Perfectly aligned with the ethos and purpose of the destination is the new Pure London partner #TOGETHERBRAND, launched on World Earth Day in 2019 by British luxury sustainable brand BOTTLETOP the campaign is a global movement that aims to bring together one billion citizens to promote and achieve the SDGs.

Co-Founder of #TOGETHERBAND by BOTTLETOP Cameron Saul says, "We are thrilled to partner with Pure London to raise awareness and inspire action on the delivery of the 17 UN Sustainable Development Goals (SDGs) - our route map for a healthy planet - to the UK retail sector through #TOGETHERBAND. We will be proudly showcasing our collection, which is made from leading edge regenerative materials ranging from food waste to recycled confiscated firearms from conflict areas and offcuts from satellites and spacecraft. Beyond material impacts our supply chains are designed to drive real impact amongst economically disadvantaged women and Indigenous communities from Kathmandu, Nepal to the heart of the Amazon Rainforest.

With every sale we are not only raising critical funds for grass roots projects affecting change and retrieving waste materials from natural ecosystems. We are also inviting the world to join us in advocating for the future that we all want to see for the next generations with products that demonstrate that progress is possible. Through our work with BOTTLETOP and our #TOGETHERBAND campaign we have worked for 21 years to drive awareness and positive impact through fashion and creative culture. We invite the UK retail sector to join us." Joining #TOGETHERBAND by BOTTLETOP in the Sustainable Destination will be a host of environmentally conscious, innovative and inspiring brands including Pink Lemons, Mirla Beane, Ochre Cashmere, Nila Rubia, Line Planet, RADADA, RAS100, Eno Eco, Ubere Mama and Friends of the Sea.

Pure London launched the Power of One® in 2018, an initiative designed to empower retailers and suppliers to take small steps towards changing the impact of fashion. Pure London has continued to develop this initiative by informing exhibitors of the challenges facing the industry and how to take steps to overcome them, including the launch of The Independent Retailers Sustainability Tool Kit earlier this year, curating a rich programme of expert speakers to tackle the issues in live panel discussions and by taking practical steps to become a more sustainable event.

Pure London returns to Kensington Olympia in London, 16-18 July 2023. Pure London's mission is to become the UK's most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.

For further information on Pure London and to register please visit www.purelondon.com
For further information on the Sustainable destination visit https://www.purelondon.com/destinations/sustainable

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