Unveiling the best in jewellery: PURE LONDON X JATC 2024

model in beige top with wishbone necklace Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to semi-precious stones and gold-plated designs.

Buyers visiting the Jewellery destination, located in the Grand Hall Gallery, will be able to browse trendsetting suppliers of wholesale fashion and fine jewellery. Both British and international brands will be on show including Keep Out Bracelets, LYHO, LoveRocks, Miss Cicconi, Nouvelle, Reflection, ZSISKA, Annabella Moore, Narratives The Line, and Tutti & Co.

A returning favourite, LoveRocks, is the latest premium creation from Michael Waterman, a legend in the fashion jewellery industry most famous for launching the iconic Mikey jewellery collection. LoveRocks is an eclectic collection ranging from cutting-edge glamour and cool contemporary styles to boho festival pieces and timeless classics with a twist.

Founded in 2004 by Kate Rose, Tutti & Co is a contemporary jewellery and lifestyle brand. Popular among retailers, the timeless collections consist of innovative shapes, unique textures, and subtle details. British brand, Annabella Moore creates whimsical, handcrafted gemstone and sterling silver jewellery. The easy-to-wear, everyday pieces are minimalistic and contain uplifting messages and stories to inspire the wearer.

Italian brand Keep Out Bracelets, create unique stacking bracelets, each characterized by a sewing thimble—a symbol of love and protection, while Timi of Sweden designs ethically handmade jewellery. Their happy and fun bracelets are packed with unexpected details and beautifully illustrated packaging. Each piece is made with love and features a lovely sentiment.

Visitors will also discover the latest collection from returning brand Narratives The Line, a bold, bright, and celebratory range of jewellery and scarves that mix materials and techniques. Look out for their iconic resin bangles, playful earrings and statement necklaces.
For buyers looking to add something a bit different to their offering, Miss Cicconi’s collection of headbands and hair accessories is a must-see. Featuring playful patterns and seasonal bold colours to elegant designs, these pieces are handmade with luxury fabrics and embellishments, including 14K gold- or silver-plated settings for holding crystals.

Gloria Sandrucci, Pure London Event Director says, “We are thrilled to present an unparalleled selection of jewellery at this seasons Pure London x JATC. Our carefully curated lineup of both emerging and established brands ensures that buyers will find unique and inspiring pieces to enhance their offerings. From cutting-edge contemporary designs to timeless classics, there is something for every retailer. We look forward to welcoming our visitors and providing a seamless experience that celebrates the artistry and innovation of the jewellery world."

Juls Dawson, Creative Director at JATC, says, "Buyers can anticipate a diverse range of styles and a variety of brands in fine and fashion jewellery.  The layout will ensure a streamlined and cohesive buying experience, and we look forward to showing visitors what we have on offer next month.”

For further information on Pure London x JATC, please visit www.purelondon.com.

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