Miss Milly wins Micro Business of the Year 2025

"We have previously been a finalist for Most Promising New Business," explains a delighted Sarah Watmore, Owner. "And after a strong period of sustained growth it felt like the right time to enter these prestigious, local awards again. I am over the moon that our consistency, passion, evolution and success has been formally recognised."

Judged by representatives of the Chamber of Commerce and Luke Elliott from the Worcestershire Growth Hub, Sarah was presented with her award at a sparkling magic-themed evening at the Worcester Arena.

The judging summary lauded Miss Milly's remarkable resilience during the COVID pandemic followed by sustained growth underpinned with a clear business model and a successful marketing strategy.

Defined by HMRC as a company that meets two of the following criteria: up to nine employees, a maximum turnover of £632,000 or a balance sheet of £312,000 or less, there are over 43,000 micro businesses in Herefordshire and Worcestershire. And nationally, there are 5.2 million of them contributing 20 percent of overall turnover.

If you've not yet tried Miss Milly's jewellery, scarves and bags in your store, the minimum order is only £100 with no Minimum Order Quantities, and the team will happily put together a starter package for you, supplying best-sellers with co-ordinating pieces, and working to any budget.

You can register online at www.missmilly.co.uk to access trade prices for the complete range or call 01905 622509 for more information.