The National Association of Jewellers (NAJ) has announced the finalists for the 2026 NAJ Awards, taking place on 8 October at the International Convention Centre (ICC) in Birmingham
Finalists have been selected across 15 categories, covering innovation, professional achievement, business excellence and community impact. For the fourth consecutive year, the awards attracted a record number of entries, highlighting the strength and creativity across the sector.
Ben Massey, Chief Executive of the National Association of Jewellers, said: “This year's finalists represent an exceptionally high standard. The continued growth in entries reflects a sector that is constantly evolving, investing in its people and striving to deliver the very best for customers, colleagues and communities alike.”
The 2026 categories include Collection of the Year, Community Engagement of the Year, Digital Engagement of the Year, ESG Initiative of the Year, Store Design of the Year, Customer Champion, Designer, Rising Star, Unsung Hero, Workshop Professional, Bespoke Retailer, Jewellery Retailer, Product Supplier, Service Supplier and Team of the Year.
The finalists include independent jewellers, established retailers, designers, manufacturers, suppliers and industry professionals from across the UK, reflecting the breadth of talent within the jewellery trade.
The full list of 2026 finalists is available on the NAJ website.
The winners will be announced at the awards ceremony in Birmingham on Thursday 8 October 2026.
Tickets are priced at £195 + VAT for NAJ members and £245 + VAT for non-members, with a 10% discount available when booking five or more tickets. A VIP drinks package is also available for table bookings.
For the full shortlist and further information, visit naj.co.uk/NAJ-Awards-2026.
