Basma Design is proud to announce that the label has been handpicked to showcase with a select group of 10 talented lifestyle & fashion designers in a pop-up a guerrilla-style concept store during London Fashion Week.
Hosted by the London Designers Collective (LDC), the brand will be showcasing its latest collection of luxury silk printed scarves, designed and produced exclusively for premium fashion and lifestyle boutiques seeking originality, luxury and a colour injection of wearable art for their stores. A female founded event, the LDC Concept store + Presentations is the perfect platform to launch the self-empowering capacity of colour, clothing and Basma Design's luxury, one-of-a-kind accessories. It also marks the first edition of the LDC's brand new Women in Business Networking and Presentation Series, with a female empowerers and entrepreneurs networking event.
Basma says, “The scarves are abstract and have their own personality. Ever since I was a young girl dressing up in my mother's scarves, I've adored the softness of silk and its unique elegance. I wanted toretain this intrinsic sentient feeling of silk as a key element in the process.
“My work is always experimental with the aim to create a thought provoking and wistful images of beauty. Just like a work of art, the interpretation of each design is entirely down to the wearer, who may see simplicity or complexity depending on their perspective.”
Posted: 30 May 2018