Hyve Group has announced an expansion of Spring Fair, with the addition of Pure from February 2025.
The Pure brand will transition to Spring Fair at Birmingham NEC to sit alongside Moda to create Moda x Pure. The strategic refocus will mark the conclusion of Pure London x JATC as a standalone event at London Olympia.
The move aims to strengthen Spring Fair's position as a destination for the fashion sector, driven by evolving market conditions and the desire for a more integrated buying space for fashion retailers. Spring Fair already attracts more relevant London-based buyers, making it a natural fit for this transition.
The move ensures that Pure's legacy continues, in a format that better meets the needs of today's fashion industry.
Posted: 5 December 2024
Spring Fair, the UK's leading Home, Gift, and Fashion trade show taking place from 2nd – 5th February 2025 at NEC Birmingham, has announced an impressive line-up of industry leading bellwether brands making the show the largest and most comprehensive marketplace in the UK with over 1,200 exhibitors and over 30,000 visitors expected to shop the whole show for their next best sellers.
As retailers in the UK become adept at leveraging product diversification to differentiate themselves and maintain competitiveness in an ever-evolving market, the scale and breadth of Spring Fair meets their needs in sourcing products from across all the show destinations.
Posted: 2 December 2024
Spring Fair, the UK's leading Home, Gift, and Fashion retail trade show taking place from 2nd – 5th February 2025 at NEC Birmingham, has launched a competition to win a 2-night stay during the show to celebrate its 75th anniversary. Register for Spring Fair 2025 by November 13th to be one of two lucky winners to receive a two night hotel stay at one of the show's exclusive hotel partners.
Posted: 8 November 2024
