Discover the MyPlayFurla world with the introduction of a new interactive game that allows people to personalise the brand's iconic Metropolis bag. Users will have the opportunity to select the bag's body and flap from the various Metropolis colours and patterns. The game will take place inside a temporary, itinerant Pop Up store, which will animate the brand's spaces throughout the most important department stores in the EMEA region. The Pop Up will start from March 2017 at KaDeWe in Berlin.
MyPlayFurla is a simple and fun concept. Inside each Pop Up, two wheels will rotate around a totem pole: one with the different colours for the bag's body, and the other with the flaps in seven different designs from the SS17 collection, each inspired by travel and exotic destinations. By spinning the two wheels, users can create their perfect Metropolis.
MyPlayFurla is not only a matching game, it is also digital. As the tablet is connected to the totem and wheels it allows users to keep playing online. Once they have created their bags using the wheels, users can position the bags in one of several imaginary fashion settings before sharing the results on social media with the hashtag #myplayfurla. The game asks users to consider, 'what is your Furla style?'
The list of participating department stores and MyPlayFurla game dates is online at www.furla.com
Posted: 20 March 2017