New research from Ventrica has revealed the revenue benefits for brands that invest in providing emotive customer experiences (CX) that consumers want.
The company surveyed over 2,000 UK consumers and found that over the last 12 months, only 4 per cent of positive experiences were delivered by AI and only 18 per cent were a combination of AI and human interaction. Furthermore, only just over half (53 percent) found chatbots to be a successful means of resolving enquiries, significantly lower than calls (87 percent).
This is leaving UK brands at risk of losing out on potential revenue opportunities, with the survey finding consumers would be willing to spend up to £100 more on a brand in the future, following a positive experience.
Posted: 8 July 2025
Mack Trucks, celebrating its 125th anniversary as one of the world's most iconic manufacturers, has announced a licensing agreement with Poetic Brands, a specialist apparel licensee.
The pan-European license grants Poetic Brands rights to design, manufacture and distribute adults' and children's apparel and accessories featuring the legendary Mack® brand.
The collaboration will leverage Mack's storied heritage and recognisable brand assets, including the famous Mack Bulldog, the special 125-year anniversary logo and the trucks themselves. The ethically sourced collection will be available at multiple retailers across Europe beginning autumn/winter 2025.
"For 125 years, Mack Trucks has built a global reputation for reliability, durability and authentic American grit," said Cam Creech, senior manager of partnerships and licensing at Mack Trucks.
Posted: 4 July 2025