Mack Trucks, celebrating its 125th anniversary as one of the world's most iconic manufacturers, has announced a licensing agreement with Poetic Brands, a specialist apparel licensee.
The pan-European license grants Poetic Brands rights to design, manufacture and distribute adults' and children's apparel and accessories featuring the legendary Mack® brand.
The collaboration will leverage Mack's storied heritage and recognisable brand assets, including the famous Mack Bulldog, the special 125-year anniversary logo and the trucks themselves. The ethically sourced collection will be available at multiple retailers across Europe beginning autumn/winter 2025.
"For 125 years, Mack Trucks has built a global reputation for reliability, durability and authentic American grit," said Cam Creech, senior manager of partnerships and licensing at Mack Trucks.
Posted: 4 July 2025
Autumn Fair, the UK's leading marketplace for home, gift, and fashion, has revealed its most ambitious and retailer-focused content programme to date. Practical, focused, and easy to consume, it's been thoughtfully designed to fit around buyers and deliver maximum value in minimal time.
Taking place at the NEC Birmingham from 7–10 September 2025, this year's show recognises the pressures facing independent retailers, from rising costs and evolving customer behaviours to the demands of digital transformation and responds with a powerful new programme of over 30 short, high-impact sessions.
Across the brand-new Retail Corner stage and Buyers Retreat, the agenda is packed with real-world strategies, future-facing trend intelligence, and expert-led workshops to help home, gift and fashion retailers buy smarter, sell better, and future-proof their businesses, while staying connected to the wider retail industry without missing a beat on the show floor.
Posted: 2 July 2025