Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launching the overall Create/Curate proposition, designed to inspire better buying whilst empowering responsible production.
Pure London x JATC and Source Fashion unite again at Olympia London from the 9th – 11th February 2025, together emphasising the importance of both creation and curation in the business of fashion. Create your ranges at Source Fashion, or Curate your in-store collections at Pure London x JATC.
For over 30 years, Hyve has been at the heart of the UK fashion buying community, creating unforgettable fashion experiences and opportunities.
Posted: 18 July 2024
Luella Grey London is excited to introduce the Weekend Edit Collection - a diffusion line of luxurious and soft, faux-leather Holdalls, Toiletry and Make-up bags in stunning seasonal colours of Airforce Blue, Plum, Rose and timeless Black. Each style is finished with our signature molten metal clasps and zips with the added edition of our new Thames Tassel. The new Luella Grey style Miley is the brand's first makeup bag! Featuring the signature Maida Vale molten turn lock, style Miley has a spacious interior ensuring all your makeup travels securely with you at all times. Great for gifts.
Posted: 16 July 2024
Pure London x JATC proudly presented this season's catwalk trends, inspired by the show's new trend partner, Trendhub by BDA London. Under the show's theme of Immersive Encounters, this season's newest key trends blend traditional craftsmanship, innovative design and a profound reconnection with womanhood. Terrie Isaac, Head of Creative at Trendhub by BDA London said, "Trendhub by BDA London are really excited to be collaborating with Pure London, it has been great to share our SS25 forecast, showcasing a selection of our trends for the season. We have focused on Womanhood which celebrates the triumphs, resilience, and unwavering spirit of women. True empowerment encourages individuals to embrace their heritage, their body and their uniqueness.
Posted: 16 July 2024
Thousands of visitors from brands and retailers including Clarks, French Connection, Lyle & Scott, Paul Smith, PepsiCo, Reiss, Jaded, River Island, Sainsburys, Very Group, AX Paris, Debenhams, Hunter, Boden, Amazon and many more converged on Olympia London for day two of Europe's largest responsible sourcing show, Source Fashion ready to source from a world of responsible fashion and listen to industry leaders.
Setting the Agenda
Focused on Trends, Legislation and Big Brand Ideology, a hard-hitting seminar programme tackled topics including the impact of AI, updates on key legislation and policies, collaboration and fashion integrity, and big-brand approaches to sustainability with Next Retail and PepsiCo.
Posted: 16 July 2024
Step into a realm of visionary creators at this year's must-attend fashion trade event, Scoop. This season, Europe's most innovative fashion event, promises a vibrant celebration of style and excitement, showcasing Scoop's distinctive energy. Opening its doors from the 14th - 16th July 2024 at Olympia West, Kensington, Founder and Managing Director of Scoop, Karen Radley spotlights some of the top Cruise wear designers to watch this season. Karen Radley comments, "Cruise wear embodies effortless elegance and versatile sophistication, designed to evoke a sense of leisure and luxury wherever the journey may lead. We are delighted to showcase such a wonderful selection at this season's show."
Posted: 12 July 2024
Cheshire & Wain has launched an exclusive Louis Wain collection, which is in homage to eccentric British artist Louis Wain, whose work often depicted cats with vibrant floral backdrops. Brought to life on screen by Benedict Cumberbatch in The Electrical Life of Louis Wain (2021), Wain captivated hearts with his widely popular anthropomorphic cats, elevating their status from vermin and occasional mousers to the pets we love today. Author H.G. Wells said, "He has made the cat his own. He invented a cat style, a cat society, a whole cat world. English cats that do not look and live like Louis Wain cats are ashamed of themselves."
Posted: 11 July 2024
In less than a few weeks time, contemporary fashion and lifestyle trade show, Scoop will open its doors bringing together the very best designers, fashion buyers and industry experts. Taking place from 14-16 July 2024, the show will see a calibre of Greek designers descending upon at Olympia West with a kaleidoscope of unique collections. This season's edition of Scoop, themed 'Here Comes the Sun', will showcase SS25 designs under the hopeful glow of British sunshine, with fingers crossed for Greek sun-god Helios to make an appearance. Channelling the enchantment of ancient mythology, a host of Greek designers will debut their new collections to buyers
Posted: 9 July 2024
Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to semi-precious stones and gold-plated designs. Buyers visiting the Jewellery destination, located in the Grand Hall Gallery, will be able to browse trendsetting suppliers of wholesale fashion and fine jewellery. Both British and international brands will be on show including Keep Out Bracelets, LYHO, LoveRocks, Miss Cicconi, Nouvelle, Reflection, ZSISKA, Annabella Moore, Narratives The Line, and Tutti & Co.
Posted: 4 July 2024
