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Menswear show Jacket Required revamps AW20 show to focus on sustainability and premium

Menswear show Jacket Required revamps AW20 show to focus on sustainability and premium: Image 1 Menswear show Jacket Required has revamped its AW20 show to focus on sustainability and premium.

Taking place at the Old Truman Brewery on the 22nd-23rd January, 2020, the show has a re-edit focusing on new, premium, and sustainable menswear, an updated layout containing a skate ramp installation, and new premium show build.

There will be a streamlined edit of new brands to the show including Snowman New York, Hedon, Bjanko Milano, On Running, and Alexridolfi, alongside leading labels Aigle, Pantherella, R.M.Williams, Suit Denmark, Fjallraven, Didriksons, Cheaney Shoes, Blundstone, SECRID, LOIS Jeans, TOMS, Kangol, and many more.

Adam Gough, Event Director of Jacket Required, says, "The AW20 show will differentiate itself with a high quality streamlined premium, streetwear and sustainability offering of brands. The show build is shifting to premium full height white walling, and the revamped layout has been designed to present visitors with an inspiring and stimulating buying environment. The Santa Cruz skate ramp installation and live DJ's aim to elevate the whole Jacket Required experience."

Looking to add an experiential element, the installation of a Santa Cruz Skate Ramp will offer entertaining live demonstrations from their skilled skate team. Santa Cruz will also be presenting its AW20 collection alongside streetwear brands Arbor, Powell Peralta, Straye Footwear, Body Glove, IMPALA and R8GZ. Sustainability continues to be a key focus for the show and will showcase the debut collection from new label Universal Change Makers (UCM).

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