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Jewellery & Watch announces rebrand for Autumn Fair, 2020

Jewellery & Watch announces rebrand for Autumn Fair, 2020: Image 1 Trade show Jewellery & Watch is celebrating a successful 2020 edition, bolstered by its move to Hall 1 of the NEC, Birmingham and its close ties to Spring Fair.

Jewellery & Watch will rebrand in 2020 to become Jewellery & Watch and Fashion (JWF), debuting in Hall 9 at Autumn Fair from 6th-9th September, 2020 at the NEC, Birmingham, followed by Hall 1 of Spring Fair from 7th-11th February, 2021.

Autumn Fair welcomes more than 20,000 professionals annually, with around 83 per cent of buyers in attendance actively seeking new suppliers in the strategically important pre-Christmas sales period.Exhibiting brands and businesses at Spring Fair reported positive footfall and order numbers, as well as a wealth of new opportunities to be explored post-show.

Alison Hargreaves, director of long-standing Jewellery & Watch exhibitor, Midhaven, says: "Midhaven had an excellent Spring Fair, the best in four years in fact, signing up lots of new accounts and selling to more diverse businesses. Silver jewellery sales were very encouraging, especially our silver animals and Opalique collections. The move to Hall 1 was positive and encouraged an upbeat atmosphere – a welcome change from recent years."

Another returning customer, Valerie Blount of Val B's Wax Jewellery, adds: "The new venue was great. As well as being much closer to the station, there was a positive air of renewal amongst everyone. Some of my visitors said they hadn't been to the show for years and so came to take a look at the changes. I received lots of orders and some useful leads and am now really looking forward to taking part in Jewellery, Watch & Fashion at Autumn Fair."

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