BAEKKE unveils new brand and launches colour coded sustainable jewellery into the UK

BAEKKE, the Danish sustainable jewellery brand, is excited to unveil its new brand look and announce its arrival in the UK.

BAEKKE jewellery on model's arm BAEKKE jewellery features interchangeable coloured beads that click on and off, allowing wearers to customise their jewellery according to their mood, style... or even send subtle coded messages.

BAEKKE jewellery is more than an accessory; it's a means of authentic self-expression, so it can be used to communicate values, support causes or perhaps share gender identity or neuro diversity.

The launch of the brand-new Shopify website ( marks an exciting new chapter for the brand, and the fresh style reflects its commitment to innovation, individuality and sustainability.

Founder Lene Schødt explains, "Our jewellery isn't just about looks; it's about making a statement. BAEKKE's designs enable individuals to wear their beliefs and identity proudly."

While celebrating colour and individuality is a priority, BAEKKE remains true to its commitment to sustainability. The brand embraces a 'cradle-to-cradle' philosophy, ensuring that each piece is designed for easy recycling and reuse. This approach aligns with the BAEKKE ethos of mindful consumption, advocating for quality, versatility and environmental responsibility.

BAEKKE jewellery encourages prolonged use, countering the impact of single-use plastics. Baekke acknowledges that plastic, when managed responsibly, can be a valuable resource for sustainability. Unlike materials with higher melting points such as glass, which require significant energy for recycling, plastic can be repurposed with considerably lower energy consumption.

The smart design also ensures effective material separation for recycling. As BAEKKE unveils its brand and website, it's ready for a new colour era UK and beyond, with campaigns across social and plans for a pop-up event in London underway.

With values rooted in innovation, self-expression and environmental awareness, BAEKKE resonates with a growing community of conscious consumers of all ages seeking authenticity and purpose in their style choices.

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