Young women's lifestyle brand, A Gift From The Gods is growing its team with the appointment of a full-time Social Media Executive.
Founder Jane Reucroft says, “Social media is now one of the key drivers of brand awareness and in order to manage the medium successfully you need to commit to it as a cornerstone of your brand marketing strategy.”
Experienced lifestyle blogger Tara Samvat joins the team to develop a holistic social media strategy and drive brand awareness. Her remit is to create engaging content, grow its online and social following, develop influencer collaborations and relationships and manage campaigns. She says “A Gift From The Gods is a compelling brand and social media offers the perfect opportunity to communicate its brand values and lifestyle appeal. I'm thrilled to be joining an entrepreneurial team and creating some really exciting campaigns.”
The four complementary design stories – A Gift From The Gods, Calligraphy & Hearts, Dream Odyssey and Get Your Goddess On – which are reflected across the product portfolio of stationery, cosmetic bags and accessories, will be represented and reinforced across social media.
The label operates a multi-channel sales strategy and their social media activity will be geared to support all areas including wholesale. Its social media marketing calendar is planned around both consumer and trade events. Specific content will be created to support new and existing wholesale accounts, highlighting marketing events, new arrivals and driving customers to their nearest boutique or department store stockist to experience A Gift From The Gods in a buzzy retail environment.
Founder Jane Reucroft says, “Today's Goddess researches and shops across digital and traditional bricks and mortar retail so it's important to be relaxed about this and work with it so that all areas flourish for all parties. Our stockists are our partners and we aim to support them.”
For more information, visit www.agiftfromthegods.com
Posted: 8 January 2018