The rebrand to Hyve Group, which owns Pure London, Jacket Required, Moda and Scoop, comes as part of the company's Transformation and Growth programme (TAG) announced in May 2017.
Martin Arnold, Hyve Group Fashion Portfolio Director says; We have a very clear vision and strategy, and the right people in place to deliver it. Creating a new identity for the Group enables us to reflect on everything that has been achieved so far and to look confidently ahead to a future as one of the world's leading event organisers. The Hyve Fashion Portfolio encompassing Pure London, Moda, Scoop and Jacket Required will benefit from the global centralised operating systems designed to deliver the best experience and ROI, while ensuring they maintain their market-leading individuality and passion."
The new direction of the company includes a global presence, not just focused on emerging markets, a centralised operating model not a decentralised federal organisation, a premium product business not a geographic market-share led company, and a Group of market-leading events rather than a broad portfolio of mixed quality.
Mark Shashoua, CEO, said, "We launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future.
"Since taking the helm in 2016, the Group has fundamentally changed from a portfolio of decentralised, emerging markets events into a global business, focused on running market-leading events, wherever they may be in the world.
"We are now in a better position than ever before. Following four years of decline, FY18 was the second consecutive year of like-for-like growth, including double-digit growth from our Top 10 events, and was the first year of growth in both volume and yield since 2014.
"As Hyve, we are on a mission to deliver unmissable events. We believe our model gives us a distinctive competitive edge as customer needs evolve and we aspire to set the standard for our industry.
Visit hyve.group
