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Midhaven to target growing male jewellery market with new product launch at Jewellery & Watch

Midhaven to target growing male jewellery market with new product launch at Jewellery & Watch: Image 1 British fashion brand Midhaven is set to launch new additions to its Tribal Steel range at Jewellery & Watch 2020 – the Tribal Silver Mascots.

The company is looking to capitalise on the growth of the male jewellery market with the new line, which centres on mix-and-match bracelet system that can be personalised by or for the wearer.

Midhaven Co-Director, Alison Hargreaves, comments: "Men's jewellery remains the strongest market and we have been updating our ranges to reflect this, considering the trend for bolder and more personalised choices. Our Tribal leather and stainless-steel bracelets have remained popular and we are seeing an increasing interest in silver again, including our silver collectible miniatures.
"We choose to exhibit at Jewellery & Watch as there is no substitute for meeting like-minded people face-to-face when trying to create new relationships. Nothing beats showing off your ranges in 'real life' – it allows customers to see your products at their best, as well as meeting the team in person."

The collection includes a range of bracelets in leather, lava beads and rubber, in addition to interchangeable 925 silver 'mascot' clasps that are associated with positive meanings, emotions or gifting occasions.

Jewellery & Watch Event Director, Kirsty Broere, adds: "Men are looking for personalised pieces that make them stand out from the crowd and we know our long-term exhibitor, Midhaven offers exactly that with its Tribal Steel collection. We look forward to welcoming them to Hall One in February 2020."

Visit midhaven.co.uk. Jewellery & Watch 2020 takes place at the NEC, Birmingham, 2-6 February, 2020. Visit jewelleryandwatchbirmingham.com