Event organisers Hyve Group has announced the cancellation of Pure London, Pure Origin, Scoop and Jacket Required for the 2020 season, with the shows set to return in February next year.
The decision follows the global impact of COVID-19, with Hyve also announcing the launch of a brand-new, virtual forum exclusively for its fashion community.
The digital-only forum is designed to unite the industry, called Fashion Together. According to a press release, "Recognising the importance of connecting people as a crucial part of what the shows provide, Fashion Together will provide an exclusive seminar programme and practical advice designed to educate and inform delegates. This will take place from 1st to 2nd September 2020 and is open to fashion brands and buyers."
Martin Arnold, Hyve Fashion Portfolio Director says, "After closely monitoring the situation, and listening to our customers, we have taken the decision that our London shows will not take place this year. We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect. However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Pure London, Pure Origin, Scoop and Jacket Required when they return to London in February 2021."
Pure London, Pure Origin, Scoop and Jacket Required will return to London to host their physical AW21/22 editions on 14th-16th February, 2021.