Brand Licensing Europe has announced that the 2020 show will transition to an all-virtual event. In its place, the Global Licensing Group at Informa Markets, the organisers behind BLE, is introducing Festival of Licensing, a never-before-seen celebration of the business of brand licensing, in partnership with industry trade association Licensing International.
Running from 6-29 October 2020, Festival of Licensing is a four-week, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage. It is set to be the most inclusive global licensing event to-date and builds off the momentum of the Global Licensing Group's Licensing Week Virtual event, which exceeded expectations in its inaugural launch in June.Festival of Licensing will comprise of four regionally tailored events in key licensing territories, each powered by the Global Licensing Group's world-leading event brands.
·Week 1: 6-8 October - Europe, powered by Brand Licensing Europe
·Week 2: 14-15 October - Asia, powered by Licensing Expo China and Licensing Expo Japan
·Week 3: 20-22 October – North America and Latin America, powered by Licensing Expo
·Week 4: 28-29 October - Global C-suite virtual conference - Licensing Leadership Summit
The festival will conclude with Licensing Leadership Summit taking place 28-29 October. Originally scheduled as an in-person, senior-level, global gathering of the industry's C-Suite and thought-leaders from brands, agents, manufacturing and retail, the new virtual offering will draw on key learnings from the previous three weeks and future-looking topics that will facilitate debate and shape the future of the global licensing industry.